Collection: AUTHENTIC BEAUTY CONCEPT

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. ABC is natural and simple, they believe in pure ingredients from carefully selected origins, free from silicones, sulphates and parabens, mineral oil and artificial colorants. Instead they utilize powerful vegan ingredients.

Carefully selected and combined, “what we leave out is just as important as what we put in”.

ABC offers a very lightweight, easy to use styling range as well as nourishing shampoos conditioners and masks. 

28 products
  • ABC Replenish Mask
    ABC Replenish Mask
    Regular price
    $37.36
    Regular price
    $43.95
    Sale price
    $37.36
    Unit price
    per 
    Availability
    Sold out
  • ABC Replenish Conditioner
    ABC Replenish Conditioner
    Regular price
    $34.81
    Regular price
    $40.95
    Sale price
    $34.81
    Unit price
    per 
    Availability
    Sold out
  • ABC Replenish Cleanser
    ABC Replenish Cleanser
    Regular price
    $34.81
    Regular price
    $40.95
    Sale price
    $34.81
    Unit price
    per 
    Availability
    Sold out
  • ABC Glow Touch
    ABC Glow Touch
    Regular price
    $30.56
    Regular price
    $35.95
    Sale price
    $30.56
    Unit price
    per 
    Availability
    Sold out
  • ABC Working Hairspray
    ABC Working Hairspray
    Regular price
    $30.56
    Regular price
    $35.95
    Sale price
    $30.56
    Unit price
    per 
    Availability
    Sold out
  • ABC Amplify Mousse
    ABC Amplify Mousse
    Regular price
    $30.56
    Regular price
    $35.95
    Sale price
    $30.56
    Unit price
    per 
    Availability
    Sold out
  • ABC Flawless Primer
    ABC Flawless Primer
    Regular price
    $30.56
    Regular price
    $35.95
    Sale price
    $30.56
    Unit price
    per 
    Availability
    Sold out
  • ABC Shaping Cream
    ABC Shaping Cream
    Regular price
    $30.56
    Regular price
    $35.95
    Sale price
    $30.56
    Unit price
    per 
    Availability
    Sold out