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Collection: AUTHENTIC BEAUTY CONCEPT

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. ABC is natural and simple, they believe in pure ingredients from carefully selected origins, free from silicones, sulphates and parabens, mineral oil and artificial colorants. Instead they utilize powerful vegan ingredients.

Carefully selected and combined, “what we leave out is just as important as what we put in”.

ABC offers a very lightweight, easy to use styling range as well as nourishing shampoos conditioners and masks. 

31 products
  • ABC Replenish Conditioner
    ABC Replenish Conditioner
    Regular price
    $36.95
    Regular price
    $36.95
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  • ABC Replenish Cleanser
    ABC Replenish Cleanser
    Regular price
    $36.95
    Regular price
    $36.95
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  • ABC Hydrate Mask
    ABC Hydrate Mask
    Regular price
    $39.95
    Regular price
    $39.95
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  • ABC Hydrate Conditioner
    ABC Hydrate Conditioner
    Regular price
    $36.95
    Regular price
    $36.95
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    $36.95
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  • ABC Replenish Mask
    ABC Replenish Mask
    Regular price
    $39.95
    Regular price
    $39.95
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    $39.95
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  • ABC Deep Cleansing Shampoo
    ABC Deep Cleansing Shampoo
    Regular price
    $36.95
    Regular price
    $36.95
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    $36.95
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  • ABC Airy Texture Spray
    ABC Airy Texture Spray
    Regular price
    $32.95
    Regular price
    $32.95
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    $32.95
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  • ABC Eau de Toilette
    ABC Eau de Toilette
    Regular price
    $68.95
    Regular price
    $68.95
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    $68.95
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