Customer Appreciation Sale - Save 23% Site-Wide until Jan 31, 2023

Collection: AUTHENTIC BEAUTY CONCEPT

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. ABC is natural and simple, they believe in pure ingredients from carefully selected origins, free from silicones, sulphates and parabens, mineral oil and artificial colorants. Instead they utilize powerful vegan ingredients.

Carefully selected and combined, “what we leave out is just as important as what we put in”.

ABC offers a very lightweight, easy to use styling range as well as nourishing shampoos conditioners and masks. 

31 products
  • ABC Hydrate Conditioner
    ABC Hydrate Conditioner
    Regular price
    $84.95
    Regular price
    $84.95
    Sale price
    $84.95
    Unit price
    per 
    Availability
    Sold out
  • ABC Replenish Conditioner
    ABC Replenish Conditioner
    Regular price
    $36.95
    Regular price
    $36.95
    Sale price
    $36.95
    Unit price
    per 
    Availability
    Sold out
  • ABC Replenish Cleanser
    ABC Replenish Cleanser
    Regular price
    $36.95
    Regular price
    $36.95
    Sale price
    $36.95
    Unit price
    per 
    Availability
    Sold out
  • ABC Nude Powder Spray
    ABC Nude Powder Spray
    Regular price
    $32.95
    Regular price
    $32.95
    Sale price
    $32.95
    Unit price
    per 
    Availability
    Sold out
  • ABC Strong Hold Hairspray
    ABC Strong Hold Hairspray
    Regular price
    $32.95
    Regular price
    $32.95
    Sale price
    $32.95
    Unit price
    per 
    Availability
    Sold out
  • ABC Glow Conditioner
    ABC Glow Conditioner
    Regular price
    $36.95
    Regular price
    $36.95
    Sale price
    $36.95
    Unit price
    per 
    Availability
    Sold out
  • ABC Glow Cleanser
    ABC Glow Cleanser
    Regular price
    $36.95
    Regular price
    $36.95
    Sale price
    $36.95
    Unit price
    per 
    Availability
    Sold out
  • ABC Hydrate Mask
    ABC Hydrate Mask
    Regular price
    $39.95
    Regular price
    $39.95
    Sale price
    $39.95
    Unit price
    per 
    Availability
    Sold out